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The iconic shirt sponsors of Serie A.

The 90's is an era looked back on fondly by all Serie A and italian football lovers. Emerging as Europes pinnacle destinantion for the elite of world football, clubs in Italy benifitted drastically from the global interest which generated huge sums of money - thus making it so appealing for the superstars of the sport to wear the iconic shirts of Juventus, Milan, Inter, Roma, Fiorentina, Parma and so on. Now 30 years on from the post Italia 90 boom - the game in Italy is often looked on nostalgically, as fans reminisce about the defining decade, what it brought to the culture and the appeal it had on the on-looking world. It's now that these kits which were worn week in week out, have become so sought after as people look to own a piece of the golden era themselves.

We've taken a look at the defining shirt sponsors from the 1990's - the instant recognition they bring and the synonymous connection they will forever have with italian football - it's clubs, players and city.

Italian based Tyre company, Pirelli are synonymous with Inter Milan and the original Ronaldo at his peak in the mid to late 90's.


A personal favourite of ours are the late 90's Fiorentina Kits - donning the equally Iconic Ninetendo sponsor. Talisman Batistuta became the figurehead of the team during their succesful era.


As your mind casts you back to the many succesful sides of the 90's, one that crops us more than most has to be the Juventus champions league winning team of 1996 in their royal blue away shirt and SONY Sponsor.



Think early 90's Serie A and you mind recalls a young Maldini in a stylish red and black AC Milan shirt with the retro 'Motta' logo.


Parma emerged onto the scene as one of Europes best as they boasted a crop of hugely talanted world stars such as Hernan Crespo. These days, their older 90's kits are hugely popular - for their iconic red and blue, coupled with the Parmalat Sponsor which became so connected to the club.


So as you sip your Espresso, read the Gazzeta and search for old episodes of channels 4's Football Italia on youtube, perhaps you'll rediscover that old team, player or shirt which once got you hooked on Italian football during the 90's.